FrootSoup, Inc., has settled the lawsuit filed by the National Dairy Board for an undisclosed amount. The lawsuit stems from FrootSoup's 'Got Froot?' ad campaign, which featured celebrities with a 'soup moustache' and the phrase, 'Got Froot?'. It was the plaintiff's position that this series of ads infringed on their 'Got Milk?' ad campaign. FrootSoup, Inc., has since embarked on a new marketing campaign entitled "Soup-er Size Me", featuring ads with the catchphrase, "I'm lovin' froot!"

FrootSoup, Inc., introduced the new family-sized serving of FrootSoup. Available at FrootSoup restaurants nationwide, The Bucketful contains enough FrootSoup to feed a family of eight. It features a double-hull construction that insulates your FrootSoup or Frohgee Freeze, so it will stay the right temperature until you are ready for it.